Sensory Fables

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Welcome To Sensory Fables

We are a modern fragrance house and private-label manufacturer specializing in creating distinctive olfactory identities for brands. With deep expertise in fragrance development, product design, and turnkey manufacturing, we help companies translate their story and values into memorable sensory experiences.

We collaborate closely with brands to craft custom fragrances and bring them to life through a wide range of high-quality products — including candles, aroma sticks, perfumes, home sprays, diffuser oils, wax tablets, and more. Our end-to-end capabilities ensure seamless execution, from concept and formulation to packaging and final production.

At Sensory Fables, we turn fragrance into strategy — creating cohesive, signature scent programs and premium private-label products that help brands stand out and leave a lasting impression.

Fragrance is one of the most powerful tools for shaping emotion, memory, and brand perception. Whether integrated into retail environments, hospitality spaces, offices, or product lines, scent reinforces identity, enhances customer experience, and builds lasting recall.

BEGIN YOUR JOURNEY

THE FRAGRANCE HEADS

Nili Shah

Director

Nili brings deep expertise in design, product strategy, development, and global sourcing within the fragrance and wellness sectors. She has built a reputation for creating premium sensory brands grounded in ritual, memory, and narrative, delivering product experiences that are both refined and commercially viable. Currently, Nili oversees Operations, Product Strategy, and Creative Direction across a portfolio of fragrance-focused initiatives. She leads structured B2B sales development and cultivates long-term corporate partnerships. Her design sensibility, material knowledge, trend fluency, and fragrance acumen ensure that each project is executed with both precision and emotional impact. As a strategic leader at Sensory Fables, Nili integrates design excellence, client service, and fragrance expertise, translating concepts into scalable, trusted sensory solutions that resonate in the market.​​​​​​​​​​​​​​​​

Aaina Goel

Director

Aaina’s expertise lies in sales, client servicing, and B2B partnerships. With a proven ability to understand client needs and deliver tailored solutions, she plays a key role in driving long-term relationships and business growth. Her background in the B2B sector equips her with a deep understanding of corporate requirements, operational efficiency, and service excellence—enabling her to guide clients seamlessly from concept to execution. Aaina’s strategic approach, attention to detail, and commitment to high-quality service make her an integral part of Sensory Fables’ leadership and its continued success.